The Making of Meatless Burger

Published : 5/28/2018

A California startup is trying to persuade consumers to bite into burger patties that don't contain any meat.

The company, Impossible Foods, wants to bring fake meat to the masses. Its signature product, the Impossible Burger, is made with ingredients including wheat, potatoes and coconut oil.

Founded in 2011, the startup now supplies meatless products to more than 1,500 restaurants in the United States. And last month, it expanded into Hong Kong, its first overseas market.

The company is the brainchild of Dr. Pat Brown, a biochemist who in 2009 began an ambitious quest to create a plant-based product that people would prefer instead of meat.

Tags:meatless burger

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